Security & Data Protection
Last updated: March 2026
Purestayz is committed to protecting the security and privacy of guest and property data. Our platform has been designed with security, transparency, and responsible data handling at its core.
This page explains how Purestayz protects data and complies with UK data protection regulations including the UK GDPR.
Data Protection Approach
Purestayz is designed to support holiday letting agencies and property owners by securely delivering digital guest guides and stay-related information.
In most cases:
- Property owners or letting agencies act as the Data Controller
- Purestayz acts as a Data Processor
This means that Purestayz processes guest information only for the purpose of delivering services on behalf of the property owner or agency.
Guest Data We Process
Purestayz may process limited guest data required to deliver booking-related communications, including:
- Guest name
- Email address
- Arrival and departure dates
- Property reference or booking reference
This information is used solely to provide guests with:
- arrival instructions
- property access information
- digital guidebooks
- important stay information
Purestayz does not process payment details.
Secure Infrastructure
Purestayz uses secure infrastructure and modern hosting environments designed to protect platform data and maintain service reliability.
Security measures may include:
- encrypted data transmission (HTTPS)
- restricted administrative access
- secure hosting environments
- system monitoring and logging
These measures help protect both customer and guest data.
Integrations With Property Management Systems
Purestayz may integrate with property management systems used by holiday letting agencies in order to receive booking information.
For example, integrations with systems such as **SuperControl may allow booking data to be securely transferred so that guests automatically receive property information before arrival.
Only the minimum information required to provide the service is processed.
Responsible Guest Communications
Purestayz communications are designed to support guest stays and improve the guest experience.
Typical communications may include:
- check-in information
- property access instructions
- digital guest guide links
- stay-related updates
Purestayz does not send marketing communications to guests unless specifically configured by the property owner in compliance with applicable laws.
Data Retention
Guest data is retained only for as long as necessary to deliver the service and support property owners and agencies using the platform.
Customers may request deletion of guest data where appropriate.
Data Subject Rights
Individuals have rights under UK data protection law including:
- access to personal data
- correction of inaccurate information
- erasure of personal data where applicable
- restriction of processing in certain circumstances
Guests should normally contact the property owner or booking provider first, as they act as the Data Controller.
Continuous Improvement
Purestayz is continuously improving the platform to enhance:
- security
- reliability
- data protection
- transparency
Feedback from property owners and agencies helps guide future development.
Contact
For questions regarding data protection or platform security please contact: